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Because they realized that it was just as easy to make a recurring sale as it was to sell something one time.
So instead of customers buying once, the same customer will happily spend money with you EVERY single month, as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model.
Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.
A membership site just makes sense. It gives you the ability to share your wisdom with more people and in a far more leveraged way. Plus, you won’t have the up and down income that comes with always having to launch courses, land clients, or find speaking gigs.
And my guess is, you don’t have any more time to give – am I right?
When your business depends on you always needing to “show up,” it leaves you exhausted, and it dramatically limits your growth and the impact you can have.
It also means every month, you have to start from zero again… simply hoping you'll be able to match last month’s income. That’s stressful.
A membership site will create the leverage you need to break free from this grind.
It creates more freedom for you AND gives you the ability to serve more people. Double win!
But, with what I’ll teach you in The Membership Experience™, the overwhelming majority will stick around (retention is something I specialize in).
And with what I’ll teach you, members won’t stay for 3-4 months like most people suggest. My clients find their members staying for YEARS. And when that happens, profitability soars.
Just imagine how it will feel to see the sales from your membership come in month after month. Regardless of whether you do a big promotion.
Imagine being able to finally have some breathing room in your business… knowing that the membership has your baseline expenses covered… while growing year over year.
Imagine having the space to be creative with all that you do… without worrying about generating income to pay for the very thing you love.
Imagine being connected to your audience in a much deeper way. Then, imagine having the resources to serve them in a bigger, better way.
Since 2008, I’ve been working with tens of thousands of membership site owners and I’ve distilled it down into a few key strategies that will make all the difference for you and your business.
And each module is delivered weekly to help you get maximum results.
This is NOT “dump a bunch of info on you and wish you all the best”. We have intentionally designed this learning experience for you.
When you apply the strategies I outline in the program, you’ll have more breathing room in your business, less stress and a lot more time for the people and things that matter.