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Turn What You Already Know, Love, And Do Into Recurring Revenue
If you’re looking to build a low-stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love — then reading this letter will be the best decision you can make for your future.
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But first, a warning
Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again.
But chasing new sales every month and hoping customers buy again is stressful and unpredictable.
That’s why I’m thrilled you have an interest in The Membership Experience™
I’m more passionate about the importance of recurring revenue now than ever before.
Why? Because when people needed stability and predictability during tough times, memberships showed up in a massive way.
Businesses that would have normally been sent into a tailspin from economic ups and downs, inflation and closures, not only survived, but thrived.
People like Kasey Hope. She owns a brick and mortar art studio, and had to completely shut down a couple years ago during the pandemic.
But because of her digital calligraphy membership, she was able to keep the business moving forward without skipping a beat. In fact, she even saw an opportunity to launch a second membership for kids which welcomed more than 500+ members!
Kasey Hope
P'zazz Art Studio
Kasey Hope | P'zazz Art Studio
KASEY NEARLY 3X’D HER ART MEMBERSHIPDURING ONE OF THE TOUGHEST TIMES
KASEY NEARLY 3X’D HER ART MEMBERSHIP DURING ONE OF THE TOUGHEST TIMES
Kasey has a brick and mortar art studio. But with everything that was going on in the world... she had to make a REALLY tough decision to close the doors for several weeks. Normally, she would have been full of fear, anxiety, and stress, but her membership was her saving grace.
Not only did it help her to bridge the gap, but it allowed Kasey to thrive! During one of the world’s most difficult times, her membership grew from 400 to 1,000 AND she opened a second membership for kids, which grew to nearly 500 members. PLUS… it’s about the impact, too. She was able to donate over 4,000 meals a month to help feed orphans.
Or Sarah Williams, who had to close her retail shop during the pandemic — but saw it become her best year yet thanks to her subscription box and digital membership.
Sarah Williams | Framed! By Sarah
Sarah Williams
Framed! By Sarah
From 0 to 7-Figure Subscription Box Business In 4 Years
From 0 to 7-Figure Subscription Box Business In 4 Years
When Sarah first started her business, every cent she made was poured right back into her inventory and overhead. She wasn’t sure where the next sale would come from. And she was doing everything she could to keep the doors open and the roof over her family’s head.
But everything changed when she introduced monogram subscription boxes to her business. In just a few years, she went from 200 to 3,000+ members. Since then, she’s scaled her business to 7-figures AND taken on a whole new coaching business, teaching others how to do the same. She went from 19 founding members to over 1,700 in only 7 months with a 94% retention rate. Talk about monumental growth!
A business that has recurring revenue has FAR more stability and predictability than one that doesn’t
The system I provide in The Membership Experience™ helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through an online membership site, you instantly give your business a tremendous amount of stability, even during times of uncertainty.
This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.
Hi there! I’m Stu
Since 2008, I’ve been working intimately with tens of thousands of membership site owners.
As the former co-founder of WishList Member, the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites), and now co-founder of The Membership Experience™ (formerly TRIBE), and Searchie, I’ve been helping membership site owners in virtually every market you can think of.
From photography and calligraphy, to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!
And through it all, I’ve discovered the subtle nuances that make a BIG difference in the success of the sites that thrive vs. those that sputter.
That’s why I was hired by some of the world’s top thought leaders to help them do the same
JEFF WALKER
#1 New York Times Best-selling Author and Creator of the Product Launch Formula
"Stu is an absolute GENIUS at taking material and breaking it down into frameworks and then making it super actionable."
REID TRACY
CEO of Hay House Publishing
“Stu shows you that anyone can create a membership site and it can be one of the most profitable parts of your business.”
DON MILLER
New York Times Best-selling Author and Founder of StoryBrand
“Stu broke down our existing material and significantly improved on what we were already doing. Changes we implemented paid for the consulting within a short time. This was the best investment I’ve made in my business in years.”
GABRIELLE BERNSTEIN
New York Times Best-selling Author and Speaker
“Hiring Stu McLaren was one of the best business decisions I’ve ever made. Stu’s guidance and expertise are priceless. After working with Stu, my company has a strong foundation, clear direction, and scalability.”
I’ve not only been teaching it, but I’ve actually been launching and growing my own 6 and 7-figure membership sites. And through it all, here is the most important discovery I can share with you…
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It’s just as easy to make a recurring sale as it
is to make a one-time sale
Here’s a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling “boxed software” and instead they now sell monthly memberships or subscriptions. Other companies like Amazon and Google do it, too.
Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time.
So instead of customers buying once, the same customer will happily spend money with you EVERY single month, as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model.
Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.
Then there is the story of Blockbuster and Netflix. Blockbuster consciously chose to stick with their old, outdated model — just hoping their customers would return to buy from them. However, Netflix built a business model that guaranteed customers would return month after month.
And look what happened…
In a 7 year period, Blockbuster went from $6 billion dollars a year in sales with 60,000 employees, to filing for bankruptcy.
While Netflix grew from a tiny startup to over $25 billion in revenue last year with over 203 million monthly subscribers.
Literally Businesses In All Sorts Of Different
Markets Are Adopting The Membership Model
Literally Businesses In All Sorts Of Different Markets Are Adopting The Membership Model
That’s great for big companies, but what about everyone else?
How do YOU guarantee sales month after month?
The answer… create a membership site for YOUR audience.
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Every year, there are businesses that you and I interact with daily who are transitioning to a recurring model. Take a minute right now and think about all of the recurring subscriptions that you have in your life at this very moment.
Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis.
Subscriptions and memberships are the new way of doing business… and it’s now BIG business.
What if you don’t adapt?
We are in the midst of what I call: “The Recurring Revolution”
So, why is now the perfect time for experts, coaches, and influencers?
This “recurring revolution” combined with the dramatic rise of online education has people like you and I growing high 6, 7, even 8-figure businesses teaching our audiences through membership sites.
So, why is now the perfect time for experts, coaches & influencers?
This “recurring revolution” combined with the dramatic rise of online education has people like you and I growing high 6, 7, even 8-figure businesses teaching our audiences through membership sites.
And people are launching their membership sites in all kinds of different niche markets!
0 to 300 to Nearly 800 Members in 9 months!
What started as a 300 member Founding Member Launch for her laser cut art membership, ballooned into nearly 800 members in just 9 months. Now, she’s on target to have a multiple 6-figure membership!
Tremendous Opportunity: 200+ Members In 10 Months
Her product business for handmade paints was forced to shut down, and she had never thought of a membership before then. But using what we teach, she leveraged her sizable Instagram following to create a watercolor membership for budding artists. She added over 200+ members in just 10 months. PLUS... it helped her business cross the 6-figure mark!
Karen Cinnamon | Brides Club with Smashing the Glass
Karen carved out a niche and now serves her community in not just one, but two thriving memberships
Karen joined our community in 2018, and has continued to learn and grow! She started with a membership for Jewish brides-to-be and now has two memberships that are consistently growing year after year. She shifted her business during the pandemic and created a secondary Jewish lifestyle community-based membership. Her communities are deeply connected and needed now more than ever!
She Built A 7-Figure Real Estate Membership (in 2 Years)
Aarin Chung launched her membership for real estate agents in 2018, and she had one simple goal, to cover the cost of her investment in this program.
But she did MUCH more than that.
In just a few years, she’s added over 1,500+ members, and has grown her business to FAR beyond what she had ever imagined when she was starting out.
Heidi Easley | Paint Party Headquarters
The Paint Party Membership That Blossomed to 2,100+ members
At first, the thought of creating a membership from the ground up was overwhelming, but The Membership Experience™ (formerly TRIBE) gave Heidi all the tools and know-how she needed to successfully launch, grow, and scale a membership.
Soon after her first launch, Heidi’s numbers started soaring and continued to climb year after year. She saw amazing growth, from 225 in her first year, to 837 in her second, to over 2,100 in her third.
And in just 4 years, she reached 2,400+ members! Now, the sky's the limit!
Adding recurring revenue she can count on every single month
Akilah serves coaches and course creators who want to utilize and leverage SEO and visibility to grow their business! Using a Success Path™, she was able to boost her retention and now has a steady $4,500 in the bank that she can count on each and every month.
Scott Paley | Nonprofit Leadership Lab
When Scott and his business partner first started their membership for non-profit leaders, they suffered from imposter syndrome. Would their clients actually pay for this? What if no one signs up? He was on the fence about the whole thing but went for it (even without being the ‘face’ of his membership).
Year after year, their membership continues to grow. They started with 900 members in 2017 and then doubled in one year. Now, just four years later, they have reached 3,600+ members AND maintain a rock-solid retention rate of 95%!
And these are just a few examples!
There are literally thousands of markets being served by experts, influencers, and entrepreneurs who committed to leveraging what they know, love, and do and delivered it inside a membership site. Markets like:
Fitness
Dog Training
Interior Design
Ju Jitsu
Nutrition
Personal Finance
Volleyball Coaching
Pet Influencers
Entrepreneurship
Caligraphy
Motor Sports
Photography
Travel
Yoga
Hunting
Social Media
Geocaching
Knitting
Origami
Language
Writing
Food Prep
Makeup
Preaching
Parenting
Real Estate
Meditation
Coding
Running
WordPress
Investing
Blogging
Ballon Animals
Fashion
Subscription Box
And SO many more!
And this is only just scratching the surface. Membership sites can be adapted for any business, but…
If you’re one of these three types of people, membership sites are especially effective
You’re an established expert. Perhaps you’re an author, speaker, blogger, podcaster, coach, or consultant and you’d like to continue sharing what you know but in a more leveraged, profitable way.
You have an audience… either on social media or an email list… and now you’d like to continue serving that audience… but get paid handsomely… monthly to do it.
You’d like to start your first online business or scale an existing one and you like the recurring revenue that comes with a membership site. And now, you’d really like to scale it into becoming your full-time venture.
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If you’re already an established expert
(speaker, author, blogger, podcaster, course creator, consultant, or coach)
A membership site just makes sense. It gives you the ability to share your wisdom with more people and in a far more leveraged way. Plus, you won’t have the up and down income that comes with always having to launch courses, land clients, or find speaking gigs.
And my guess is, you don’t have any more time to give – am I right?
When your business depends on you always needing to “show up,” it leaves you exhausted, and it dramatically limits your growth and the impact you can have.
It also means every month, you have to start from zero again… simply hoping you'll be able to match last month’s income. That’s stressful.
A membership site will create the leverage you need to break free from this grind.
It creates more freedom for you AND gives you the ability to serve more people. Double win!
What if you already have an audience...
And if you’d like to start your
first online business
(or you’ve got one that you’d like to scale up)
A membership site is a great place to start because it boils down to identifying a specific need and providing solutions.
And as you’ll discover, in so many cases, you don’t even need to be the “expert.”
John Gallagher is the perfect example of this. He wasn’t the expert, but instead built HerbMentor around the expertise of others in the community he wanted to serve.
And with thousands and thousands of monthly members, his membership has grown into a thriving business that has stood the test of time.
I repeat... you DO NOT have to be the expert.
Bottom line, it comes down to identifying a specific need, and then creating content that meets that — and I’ll show you exactly how to do that in this program.
Masha Goins helps mom entrepreneurs and business owners reach more people and grow with Instagram. She offers coaching, support, accountability, and trainings.
She was totally new to memberships when she join our program.
But in just 6 months, she made over $13,000 in recurring revenue with a very simple membership, covering her investment and then some!
“Stu's program was definitely worth it in terms of ROI!”
Michelle Stern serves families with dogs and young kids. Living under the same roof with kids and dogs can be challenging, but she offers quick wins and strategies to make life easier, less chaotic, and safer.
With her first Founding Member Launch, she got 8 members. She later more than 3X’d her first launch and serves 27 members!
And then there’s Jerry Potter. His membership helps business owners streamline their social media and generate endless leads.
He joined The Membership Experience™ in 2019, and his membership has since grown to over 200+ members. And the best part, he has a whopping retention rate of about 95%! Plus, it's finally given him a location independent that gives him the freedom and space to spend more time with his family!
Jamie Bright helps transformation-driven entrepreneurs who want to go from 6 to 7 figures.
As a professional photographer, her business was turned upside down by the pandemic. Now, she runs virtual masterminds and offers clarity coaching for her members.
The knowledge you gain in this program will help to build your business today — and future-proof it for the long term!
What’s the catch with membership sites?
The health of your membership site depends on two important factors.
Your ability to keep members
happy and paying month after
month
Unfortunately, despite popular belief, not all members will stay active and paying.
But, with what I’ll teach you in The Membership Experience™, the overwhelming majority will stick around (retention is something I specialize in).
And with what I’ll teach you, members won’t stay for 3-4 months like most people suggest. My clients find their members staying for YEARS. And when that happens, profitability soars.
Just imagine how it will feel to see the sales from your membership come in month after month. Regardless of whether you do a big promotion.
Imagine being able to finally have some breathing room in your business… knowing that the membership has your baseline expenses covered… while growing year over year.
Imagine having the space to be creative with all that you do… without worrying about generating income to pay for the very thing you love.
Imagine being connected to your audience in a much deeper way. Then, imagine having the resources to serve them in a bigger, better way.
That’s what The Membership Experience™ is all about.
I’m passionate about this because I know it works.
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My secret lab produced an important discovery
As the co-founder of one of the world’s largest membership platforms, I had the opportunity to interact with literally tens of thousands of people running successful membership sites and online communities.
In fact, when I sold my shares in that software company, it was powering over 70,000+ membership sites and online communities. And that’s when I discovered there were really two groups of membership site owners…
The Hobbyist
This was the vast majority of people. These people typically launched a site to produce some “side income.” And those sites did “ok.” But generally fell flat after the initial launch.
The Business Owner
This was a much smaller group. These sites soared in profits, growing month after month producing high 6, 7, and even 8-figure businesses. The best part is, they were structured in a way that required far less ongoing management — more money and a lot less stress.
Needless to say, I paid attention to the Business Owners. And learned firsthand the EXACT strategies they were using to consistently grow year after year.
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I tested my discoveries AND IT WORKED!
After years of working with thousands of membership site owners, I decided to partner with New York Times best-selling author Michael Hyatt.
I wanted to take everything I had learned and apply it to a fresh new site. I wanted to see if I could replicate what I had found.
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A week after launching, we had 1,100 members. After the first year, 2,500. The second year we finished with 4,500 and after the third year we had over 6,000 monthly paying members. It just kept growing.
Over 6,000 Paying Members… And A Fraction Of The Stress
Best-selling author and speaker Michael Hyatt was tired – even more than when he was a CEO! He wanted to grow his business without spending time away from his family.
That’s when Michael discovered a new way of doing business that changed everything for him, which generated over $20K in the FIRST MONTH alone!
Michael Hyatt
Now he reaches more people
from the comfort of his home
Word spread, and pretty soon I was getting WAY more requests for coaching and consulting than I could handle. I became the go-to guy for authors, speakers, and influencers who want to launch, grow, and scale an online community or membership site.
And in early 2021, Michael sold his membership. A buyer LOVES an asset generating predictable, recurring revenue!
So I started sharing MY FINDINGS...
And what I shared WORKED!
For the last few years, I have been helping very small groups of people in a variety of high end workshops all over the world. I traveled throughout the U.S., Canada, and Brazil, taking this incredible body of knowledge that I had accumulated and turning it into a simple, straightforward process that gets results.
I gauge the success of any training or workshop by the results people get with what they’ve learned and applied.
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She Helps More Students Now Than When She Was A Teacher
Anna now serves her community of teachers in a much more powerful way, while having more time to spend with her family.
She Quit Her Attorney Job After Just ONE Launch
After her first launch, she quit her full-time job as a lawyer. And since then, her finance membership continued to grow — to over 6 figures in her first year!
From 0 To 2,400 Members In 6 Months
Patty went from selling occasional one-off art lessons to guaranteed revenue every month — all by starting a membership!
From 100 to 500 Members - In Only 6 Months
Anna went from long days at her computer to running 2 profitable memberships — while spending more time with her family.
He Launched To A List Of Only 200 People
And 180 of them said YES! Right from the beginning, Nick’s membership brought in $5,400 in recurring revenue every month!
The 1 Question That Changed Her Entire Business
She asked, “What can I change so I can help as many people as possible?” and the answer changed thousands of lives!
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The point is, with the right framework and system, you can adapt The Membership Experience™ methodologies to virtually any market.
And now I’d like to share
The Membership Experience™ with you
The challenge with workshops is that I can only serve a small
group. I knew more people could benefit from what I was
teaching. That’s why I developed The Membership Experience™,
and if you join us, I’d love to help you, too.
- If you’re an expert who wants more stability in your business…
- OR… you’re an influencer who has a following and you’d like to turn your influence into a thriving business
- OR… you just aren’t sure where to get started when it comes to building a membership site (and you want to do it in the smartest, most effective way)
The Membership Experience™ can help!
As big hearted entrepreneurs, you and I have a HUGE opportunity to create a lasting impact in this world — and it’s the reason that I am so passionate about this work. This is the reason why I created The Membership Experience™.
So what is The Membership Experience™?
The Membership Experience™ is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7, and even 8-figure membership site.
Since 2008, I’ve been working with tens of thousands of membership site owners and I’ve distilled it down into a few key strategies that will make all the difference for you and your business.
And each module is delivered weekly to help you get maximum results.
This is NOT “dump a bunch of info on you and wish you all the best”. We have intentionally designed this learning experience for you.
When you apply the strategies I outline in the program, you’ll have more breathing room in your business, less stress and a lot more time for the people and things that matter.
Specifically, this course is based around a strong foundation PLUS the 6 core strategies for long-term membership success.
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YOU'LL DIG INTO...
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